Friday, June 9, 2017

Advice for Content Optimization


A self-employed business consultant in Calgary, Adam Drybrough offers clients a range of services, focusing on helping landowners and real estate developers. Adam Drybrough also provides online marketing advice and search engine optimization (SEO). Creating optimized content is key to a strong SEO strategy, so here are some useful tips.

1. Title tags. In the past, content optimizers have used a webpage’s title tag to place a keyword. However, in the modern search environment, you should look more toward gelling your title tag with the queries potential visitors will make. Use a tool like AnswerThePublic.com to find out what people are searching for and write title tags to suit those searches.

2. Make it readable. Unless your content is specifically geared toward technical subjects, your aim is to make it as readable as possible. Accessibility plays a large part in search rankings, so avoid huge words and always consider how you can explain complex subjects to the layperson.

3. Avoid keyword stuffing. It is a practice that has existed since the dawn of search engines, but keyword stuffing is now more likely to get your website penalized than it is to achieve high rankings. Examine your content and avoid any unnatural uses of keywords. If a sentence must be rewritten to accommodate a keyword, it likely doesn’t belong there in the first place.

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