Working as a self-employed consultant, Adam Drybrough creates growth hacking and digital marketing strategies for a number of businesses ranging from startups to established brands. Outside of his work, Adam Drybrough enjoys going to live music events.
If you ask a frequent concertgoer why they enjoy live music, they might tell you that live music simply makes them happy. A number of scientific studies show links between happiness and attending concerts.
According to a 2016 study published in the journal Public Health, preliminary data showed that cultural events like concerts “can have an impact on endocrine activity and down-regulate stress.” In other words, live music can lower the levels of stress hormones in your body.
Additionally, research conducted at Australia’s Deakin University found that people who regularly attended concerts reported a higher level of happiness than those without as much music in their lives. While the findings do not necessarily show a direct causation between happiness and live music, researchers believe the data illuminates how people think about music and how the social connectivity and engagement of live music events can improve happiness.
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