Support for Champions Helps Children of ALS Parents

Calgary resident Adam Drybrough serves as a business development consultant and establishes digital marketing and growth hacking strategies for startup businesses and brands in the retail and corporate sector. Beyond his professional pursuits, Adam Drybrough supports the Amyotrophic Lateral Sclerosis (ALS) Society of Alberta. The organization’s services include the Support for Champions program. 

Designed to enhance the lives of children with parents afflicted by ALS, the Support for Champions program helps relieve the financial burdens associated with the disease. Parents with ALS may experience difficulty in affording childhood activities and accessing the necessary resources to help their children deal with emotions such as anger or grief. Funds supplied by Support for Champions enable families to afford participation in social activities for children as well as access support services.

Persons eligible for the program include children aged 18 years or under who have or previously had a parent diagnosed with ALS. Children must live within the province of Alberta at the time of registration, and parents must register with the ALS Society of Alberta prior to applying.

Useful SEO Tips for 2017

Since 2010, Adam Drybrough has served real estate developers and landowners as a freelance business strategy and development consultant. Beyond this work, Adam Drybrough leverages his experience in digital marketing to provide search engine optimization (SEO) services to clients. Here are some top tips for SEO in 2017.

1. Quality content. As has always been the case, quality content is a major factor in an SEO campaign. However, search engines now look for content that adds true value for users, so try to offer something unique and relevant to your website visitors in everything that you write.

2. Work with influencers. Social media websites, particularly LinkedIn, offer you the opportunity to connect with key influencers in your sphere. Provide useful insights on such sites and open dialogues with people who you think can help. Building relationships with influencers could lead to you contributing to their efforts and receiving natural backlinks to your website.

3. Rich answers. According to a study by Stone Temple Consulting, a leading digital marketing consulting firm, rich answers, which are answers pulled from websites and shown at the top of the search results for a query, now appear for approximately 40 percent of queries in Google. Create clear content with easily identifiable headings to increase the likelihood of having it appear as a rich answer on relevant search queries.