Since 2010, Adam Drybrough has served real estate developers and landowners as a freelance business strategy and development consultant. Beyond this work, Adam Drybrough leverages his experience in digital marketing to provide search engine optimization (SEO) services to clients. Here are some top tips for SEO in 2017.
1. Quality content. As has always been the case, quality content is a major factor in an SEO campaign. However, search engines now look for content that adds true value for users, so try to offer something unique and relevant to your website visitors in everything that you write.
2. Work with influencers. Social media websites, particularly LinkedIn, offer you the opportunity to connect with key influencers in your sphere. Provide useful insights on such sites and open dialogues with people who you think can help. Building relationships with influencers could lead to you contributing to their efforts and receiving natural backlinks to your website.
3. Rich answers. According to a study by Stone Temple Consulting, a leading digital marketing consulting firm, rich answers, which are answers pulled from websites and shown at the top of the search results for a query, now appear for approximately 40 percent of queries in Google. Create clear content with easily identifiable headings to increase the likelihood of having it appear as a rich answer on relevant search queries.