Based in Calgary, Adam Drybrough serves as a consultant for startups, retailers, and corporate brands. Adam Drybrough focuses on digital marketing and growth hacking strategies to improve customer conversion and retention. One of the oldest growth hacking strategies that companies can use is called website scraping, which is essentially gathering large amounts of data by copying it from other sites.
Data can drive growth, but website scraping involves time--by way of manually copying and pasting data--or programming skill. Programmers can create a robot.txt file that instructs web crawlers to look for specific information. However, individuals who are not great programmers can still engage in painless website scraping with the products that have become available in recent years.
One platform that individuals can use is Parsehub, which helps marketers extract data from any webpage. Import.io is another popular program. Companies not currently engaged in data scraping should look at these and other options to figure out what would save them the ideal amount of time and money while still providing valuable data for fine-tuning marketing initiatives.
