Wednesday, June 21, 2017

How to Create and Ride the Perfect Wake

Calgary resident Adam Drybrough serves as an independent business strategy consultant. When he is not helping startup companies or guiding local real estate developers, Adam Drybrough can often be found wakeboarding.

Creating a good wake is the first key to fun wakeboarding. Boats need about 1,800 pounds of extra weight to produce a robust wake. This weight should be arranged so that it is largely on the rear of the boat and off to one side. 

This arrangement will make the boat lean to one side, which is ideal for wakeboarding. Boat drivers must remember that turning carefully is extra important when the boat is off balance, especially when a wakeboarder falls from the board. 

Once a large wake has been created, wakeboarders should focus on finding the sweet spot on that wake. Look for the trough about 5 feet behind the boat. Forgoing the rope entirely is possible in this section of the wake, and learning to stay within it by shifting body weight is good practice for any wakeboarder.

Friday, June 9, 2017

Advice for Content Optimization

A self-employed business consultant in Calgary, Adam Drybrough offers clients a range of services, focusing on helping landowners and real estate developers. Adam Drybrough also provides online marketing advice and search engine optimization (SEO). Creating optimized content is key to a strong SEO strategy, so here are some useful tips.

1. Title tags. In the past, content optimizers have used a webpage’s title tag to place a keyword. However, in the modern search environment, you should look more toward gelling your title tag with the queries potential visitors will make. Use a tool like to find out what people are searching for and write title tags to suit those searches.

2. Make it readable. Unless your content is specifically geared toward technical subjects, your aim is to make it as readable as possible. Accessibility plays a large part in search rankings, so avoid huge words and always consider how you can explain complex subjects to the layperson.

3. Avoid keyword stuffing. It is a practice that has existed since the dawn of search engines, but keyword stuffing is now more likely to get your website penalized than it is to achieve high rankings. Examine your content and avoid any unnatural uses of keywords. If a sentence must be rewritten to accommodate a keyword, it likely doesn’t belong there in the first place.

Multiple Studies Link Live Music to Wellbeing

Working as a self-employed consultant, Adam Drybrough creates growth hacking and digital marketing strategies for a number of businesses ...