Sunday, September 10, 2017

Protecting the Ears during a Live Music Performance


A self-employed business consultant in Calgary, Adam Drybrough helps corporate, retail, and startup brands improve lead generation and retention through digital marketing. He also assists landowners and developers in creating effective business strategies. Outside of work, Adam Drybrough enjoys listening to live music.

Most live music performances hover between 85 decibels and 140 decibels depending on the music. Since hearing loss occurs due to repeated exposure to decibel levels above 85, music lovers are advised to protect their ears during live performances. Below are a few ways to do this:

Check where the speakers are
Before finding the perfect spot at a venue, attendees should look where the speakers are located. Since most venues place the speakers at the front, it is best to enjoy the show near the back of the crowd to reduce hearing damage. If attendees need to be in front, they should try arriving early and pick out a spot that is in between the venue’s speakers.

Use quality earplugs
Ear protectors, such as earmuffs or earplugs, are a simple way to give the ears a break from loud music. However, cheap earplugs can decrease the music quality, so attendees may want to splurge on higher-quality earplugs. These types of earplugs may cost more, but they reduce background noise so it’s easier to hear the music and lower the decibel level.

Give the ears a break
Live performances that are held outdoors are significantly better for the ears since the noise isn’t as highly concentrated as it is at an indoor venue. Whenever possible, attendees should focus on attending outdoor performances instead of indoor ones. However, when an indoor performance can’t be missed, it’s a good idea to step outside regularly and give the ears about 10 minutes to recover.

Thursday, August 24, 2017

Simpler Options for Website Scraping


Based in Calgary, Adam Drybrough serves as a consultant for startups, retailers, and corporate brands. Adam Drybrough focuses on digital marketing and growth hacking strategies to improve customer conversion and retention. One of the oldest growth hacking strategies that companies can use is called website scraping, which is essentially gathering large amounts of data by copying it from other sites.

Data can drive growth, but website scraping involves time--by way of manually copying and pasting data--or programming skill. Programmers can create a robot.txt file that instructs web crawlers to look for specific information. However, individuals who are not great programmers can still engage in painless website scraping with the products that have become available in recent years.

One platform that individuals can use is Parsehub, which helps marketers extract data from any webpage. Import.io is another popular program. Companies not currently engaged in data scraping should look at these and other options to figure out what would save them the ideal amount of time and money while still providing valuable data for fine-tuning marketing initiatives.

Wednesday, June 21, 2017

How to Create and Ride the Perfect Wake


Calgary resident Adam Drybrough serves as an independent business strategy consultant. When he is not helping startup companies or guiding local real estate developers, Adam Drybrough can often be found wakeboarding.

Creating a good wake is the first key to fun wakeboarding. Boats need about 1,800 pounds of extra weight to produce a robust wake. This weight should be arranged so that it is largely on the rear of the boat and off to one side. 

This arrangement will make the boat lean to one side, which is ideal for wakeboarding. Boat drivers must remember that turning carefully is extra important when the boat is off balance, especially when a wakeboarder falls from the board. 

Once a large wake has been created, wakeboarders should focus on finding the sweet spot on that wake. Look for the trough about 5 feet behind the boat. Forgoing the rope entirely is possible in this section of the wake, and learning to stay within it by shifting body weight is good practice for any wakeboarder.

Friday, June 9, 2017

Advice for Content Optimization


A self-employed business consultant in Calgary, Adam Drybrough offers clients a range of services, focusing on helping landowners and real estate developers. Adam Drybrough also provides online marketing advice and search engine optimization (SEO). Creating optimized content is key to a strong SEO strategy, so here are some useful tips.

1. Title tags. In the past, content optimizers have used a webpage’s title tag to place a keyword. However, in the modern search environment, you should look more toward gelling your title tag with the queries potential visitors will make. Use a tool like AnswerThePublic.com to find out what people are searching for and write title tags to suit those searches.

2. Make it readable. Unless your content is specifically geared toward technical subjects, your aim is to make it as readable as possible. Accessibility plays a large part in search rankings, so avoid huge words and always consider how you can explain complex subjects to the layperson.

3. Avoid keyword stuffing. It is a practice that has existed since the dawn of search engines, but keyword stuffing is now more likely to get your website penalized than it is to achieve high rankings. Examine your content and avoid any unnatural uses of keywords. If a sentence must be rewritten to accommodate a keyword, it likely doesn’t belong there in the first place.

Protecting the Ears during a Live Music Performance

A self-employed business consultant in Calgary, Adam Drybrough helps corporate, retail, and startup brands improve lead generation and re...