Friday, October 27, 2017

Multiple Studies Link Live Music to Wellbeing

Working as a self-employed consultant, Adam Drybrough creates growth hacking and digital marketing strategies for a number of businesses ranging from startups to established brands. Outside of his work, Adam Drybrough enjoys going to live music events. 

If you ask a frequent concertgoer why they enjoy live music, they might tell you that live music simply makes them happy. A number of scientific studies show links between happiness and attending concerts. 

According to a 2016 study published in the journal Public Health, preliminary data showed that cultural events like concerts “can have an impact on endocrine activity and down-regulate stress.” In other words, live music can lower the levels of stress hormones in your body. 

Additionally, research conducted at Australia’s Deakin University found that people who regularly attended concerts reported a higher level of happiness than those without as much music in their lives. While the findings do not necessarily show a direct causation between happiness and live music, researchers believe the data illuminates how people think about music and how the social connectivity and engagement of live music events can improve happiness.

Wednesday, October 11, 2017

The History of Skydiving

Adam Drybrough serves as a self-employed digital and business strategy consultant in Calgary. A former competitive figure skater, Adam Drybrough continues his passion for sports and often enjoys skydiving in his free time.

Although the history of the parachute can be dated back to the 1100s in China, the history of skydiving doesn’t truly start until 1797. In this year, Frenchman Andre-Jacques Garnerin used a parachute to successfully descend from a hot air balloon. 

By 1919, Leslie Irvin completed the first successful free fall jump to ever be recorded, and by the 1930s, records started showing people participating in competitive dives. Yet, the sport did not become mainstream until World War II. 

During World War II, the military started developing parachute technology, and many soldiers were using those parachutes to drop into various areas. Despite the serious nature of these dives, soldiers began having fun and they continued skydiving after they returned home from war. These soldiers put on regular competitions and the popularity of the sport began to grow. 

Before long, skydiving had become a national sport and it has since turned into a popular recreational activity.

Sunday, September 10, 2017

Protecting the Ears during a Live Music Performance

A self-employed business consultant in Calgary, Adam Drybrough helps corporate, retail, and startup brands improve lead generation and retention through digital marketing. He also assists landowners and developers in creating effective business strategies. Outside of work, Adam Drybrough enjoys listening to live music.

Most live music performances hover between 85 decibels and 140 decibels depending on the music. Since hearing loss occurs due to repeated exposure to decibel levels above 85, music lovers are advised to protect their ears during live performances. Below are a few ways to do this:

Check where the speakers are
Before finding the perfect spot at a venue, attendees should look where the speakers are located. Since most venues place the speakers at the front, it is best to enjoy the show near the back of the crowd to reduce hearing damage. If attendees need to be in front, they should try arriving early and pick out a spot that is in between the venue’s speakers.

Use quality earplugs
Ear protectors, such as earmuffs or earplugs, are a simple way to give the ears a break from loud music. However, cheap earplugs can decrease the music quality, so attendees may want to splurge on higher-quality earplugs. These types of earplugs may cost more, but they reduce background noise so it’s easier to hear the music and lower the decibel level.

Give the ears a break
Live performances that are held outdoors are significantly better for the ears since the noise isn’t as highly concentrated as it is at an indoor venue. Whenever possible, attendees should focus on attending outdoor performances instead of indoor ones. However, when an indoor performance can’t be missed, it’s a good idea to step outside regularly and give the ears about 10 minutes to recover.

Thursday, August 24, 2017

Simpler Options for Website Scraping

Based in Calgary, Adam Drybrough serves as a consultant for startups, retailers, and corporate brands. Adam Drybrough focuses on digital marketing and growth hacking strategies to improve customer conversion and retention. One of the oldest growth hacking strategies that companies can use is called website scraping, which is essentially gathering large amounts of data by copying it from other sites.

Data can drive growth, but website scraping involves time--by way of manually copying and pasting data--or programming skill. Programmers can create a robot.txt file that instructs web crawlers to look for specific information. However, individuals who are not great programmers can still engage in painless website scraping with the products that have become available in recent years.

One platform that individuals can use is Parsehub, which helps marketers extract data from any webpage. is another popular program. Companies not currently engaged in data scraping should look at these and other options to figure out what would save them the ideal amount of time and money while still providing valuable data for fine-tuning marketing initiatives.

Multiple Studies Link Live Music to Wellbeing

Working as a self-employed consultant, Adam Drybrough creates growth hacking and digital marketing strategies for a number of businesses ...